A Message from the Director: Save the Date

Dear Students, Coaches, Sponsors, and Volunteers,


Over the last 13 years, I have had the honor of meeting most of the program’s supporters and participants, and I am excited to bring another great competition to you in February 2021.


The Bayou Sales Challenge is known for its strong connection to the region because of its ties to supportive, well-regarded sponsors and volunteers.  While preparing students for success in sales or related careers, top-notch coaches traditionally bring their star students to compete in our two-day role-play competition.  Celebrating the talent we see each year is something I have always looked forward to because when these major pillars convene the students benefit greatly.  I am honored to carry the torch for a wonderful program that enables such a unique opportunity of impact, albeit virtually this year.


The 2021 competition marks the seventeenth annual Bayou Sales Challenge and we are excited to have you join us!  Whether your role is a sponsor, coach, competitor, or buyer, you can expect to experience a well-run competition with the same great southern charm and comradery. 


Students, coaches, and volunteers are the most valuable component of the Bayou Sales Challenge’s success.  I thank each of you for the inherent commitment of making a career in sales one that is worthy of recognition. 


Reach out to me should you have any questions, and cheers to this amazing opportunity to make an #impact with our students.




Laura Lott Valenti

Assistant Professor of Marketing

John C. Daigle Endowed Professor

Bayou Sales Challenge Director, and Nicholls Sales Team Coach


Bayou Sales Challenge_Save the Date_Sponsors