17 Years of Competition

The annual Bayou Sales Challenge, hosted by the College of Business Administration at Nicholls State University, allows students to show off their professional sales skills in an intense, head-to-head competition with peers.  This marks the competition's 17th year.


Due to COVID-19, this year's competition is limited to five schools.  But, like before, it begins with a panel discussion on professional sales careers led by leaders in the field.

Creating an #Impact in Sales

This regional sales competition is an opportunity for students to compete in sales role-plays and meet with sales professionals who are looking for fresh talent to fill sales positions.  It is also an opportunity to network with other sales program directors and students. 


Each spring, in Thibodaux, LA, the Bayou Sales Challenge has connected southern charm to unique learning experiences.  The 2021 competition will be unlike any other before it!  Albeit virtual, the 2021 competition ensures the same rigor as before.

A Message from the Director

On behalf of Nicholls State University and the College of Business Administration, welcome to the Bayou Sales Challenge!


"Celebrating the talent we see each year at the Bayou Sales Challenge is something to look forward to.  I am honored to carry the torch for a wonderful program that enables such a unique opportunity of #impact."

Laura Lott Valenti

Assistant Professor of Marketing

John C. Daigle Endowed Professor

Bayou Sales Challenge Director, and

Nicholls Sales Team Coach

Contact Us

Contact us for additional information about the Bayou Sales Challenge.

The annual Bayou Sales Challenge is an opportunity for students interested in pursuing a sales career to showcase their professional selling skills.  The 2021 competition will be virtual, and the participating schools are below:

2021 Participating Universities

Florida State University

Louisiana State University


Nicholls State University


Southeastern Louisiana University


The University of Louisiana at Lafayette

​© 2018 by Bayou Sales Challenge